The London Underground logo couldn't be simpler. This 1919 logo design remains the basis for the contemporary London Underground logo The logo is popular among New Yorkers themselves, which is part of the reason that an updated 'we love NYC' logo created for a 2023 campaign generated so much criticism. 'That aspect of not accepting anything as being ultimate or the final truth seems to me a source of great vitality, energy and options for people. 'Everything is open, everything is up for grabs, everything is to be questioned,' he added. It's not a city that imposes its vision on people who come in they impose their vision here. Several years before he died in 2020, Milton Glaser told us an in an interview: 'New York is not the most beautiful of cities. And while he never made a dime for the design, that didn't matter, because it was his gift to a city he loved. Glaser's initial sketch was dashed off in a taxi, which couldn't be more New York. This logo's power comes from its sheer simplicity, a characteristic that beautifully emulates the direct, to-the-point approach commonly associated with the New York populace. The I Love New York logo was designed by Milton Glaser in 1977, and it's since become ubiquitous on T-shirts, bumper stickers, posters, mugs and other products around the world. It consists of the capital letter I, followed by a red heart symbol, stacked above the capital letters N and Y, set in the rounded slab serif typeface American Typewriter. Milton Glaser designed the I Love New York logo in the back of a taxi In 1977

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